About Us
It’s story time!
The Slavic folklore that started this all
The story of Baba Yaga
A witch that lives in a swirling house standing on chicken legs and rides a broom
It is like a wise old woman who is with you always, who tells you exactly what the matter is, tells you exactly whether you need to go left or right.
Clarissa Pinkola Estés
“Women Who Run With The Wolves”
She appears like a scary witch but she is your best advisor.
Baba Yaga lives in a forest. One day she meets a girl called Vasilisa that asks her for coal to light her home (one where her step-mother wants her dead). After making her fulfil chores that are impossible, Baba Yaga hands over a skull torch to Vasilisa and sends her off. The fire torch at the end sets all the villains on fire and sets her free from the abuse of her step-family.
Whilst the whole experience with Baba Yaga was confusing and challenging, Vasilisa liberates herself through a transformation project that keeps her alive much longer than she would’ve been otherwise.
That was what inspired me to start Baba Yaga Consultancy.
Today, we live in extreme imbalance in the distribution of resources, some have too many and others have none. Our society will collapse if we don’t recreate a more regenerative economy. Sustainability in business is not about donating some money or planting some trees.
The story acknowledges the complexity in business and that it will never be a walk in the park. But if we work together, the long term benefits are much more rewarding.
The beginning of something amazing is not always obvious.
Our mission
Our business exists to support small and medium sized businesses (SMEs) transit their business models into unique, resilient and thriving ones.
Such models take a holistic approach with future consumers, environments and communities in mind. We help SMEs prosper for longer, with nature on our side – that is the definition of sustainability.
We believe that the traditional consultancy approach has faced challenges in balancing between
pricing and resource dedication when it comes to offering transitional support and bridging the learning curve gap for SMEs.
We are here to close that gap by innovating in the way we develop our products and services. Without compromising our company’s sustainability, we intentionally make our services accessible and affordable, with a visible return on investment to micro, small and medium-sized business owners.
About the company
Baba Yaga is a business consultancy firm incorporated in Hong Kong, with main operations in Asia and Europe.
Our business model embeds environmental restoration and giving back to our global community into our business model.
Our business model
100%
SME Clients
We specialise and serve the underserved sector.
5%+
Pro-bono Time
We commit to support projects in all financial statuses.
3%
Revenue Give Back
We invested into environmental and social restoration.
Our Team
Amber Wan
- Client consultation, data analytics and impact report drafting
- Business development and strategy
- Core experience in data analytics, governance (policy and standards), process standardisation and credit risk management
- Mentor at beVisioneers Fellowship program (Supporting young innovators to implement planet-positive projects)
- Post-graduate certificate in Data Analytics at University of Glasgow, Scotland
- Masters in Aviation Management at Massey University, New Zealand
Kei Chan
- Multi-channel communication and publications management
- Client impact report design and review
- Core experience in translation, professional communication, digital design and social media management
- Master of Arts in Language Studies (Linguistics), with Bachelor major in Translation and Interpretation, at City University of Hong Kong
We are proud to be part of
