Sustainability
At Baba Yaga, our mission is to be a catalyst towards a sustainable business landscape through our consultancy services.
We have been making the shift one SME at a time, including our own.
Our operations
Impact areas
As a (almost fully) digital business, it is a little bit difficult to imagine what kind of impact it may have. In the past year, we tracked each activity of Baba Yaga and performed a materiality analysis to identify the full scope of our impact and report on the most material topics.
Social impact
to the SME community in creating awareness on sustainable business practices
Energy consumption
resulting from our home office
Natural resource consumption and GHG emissions
resulting from business travel
Our procurement practices
to commercially support a community of impactful SMEs
Get the full story
Download our sustainability report.
Supporting SMEs
Sustainable business practices
As a business consultancy, Baba Yaga’s main value added activity is to be a catalyst to changing the business landscape with the objective of creating an economy that is circular and regenerative, in harmony with nature’s cycles.
Our impact through services
We offer business consultancy services for small and medium-sized businesses on:
- Becoming part of the B Movement where Business becomes the force of good. See our B Corp certification services here.
- Conduct business and data analysis on identifying impact hotspots, implementing tracking metrics and reporting mechanisms for transparency. See our sustainability reporting services here.
- Reinvent business models to move away from take-make-waste modality and create a sustainable transition. See our circular business consultancy services here.
- Pro-bono support to start-ups and entrepreneurs that need advice to start off on the right foot.
We also promote sustainable business practices in other formats including:
- Book
- In-person and online events
Our energy consumption
One of our main impact areas is the energy consumption that powers the work stations for carrying out our business activities. We currently operate on 100% renewable energy, and you can find our latest estimated energy consumption in our sustainability report.
Business Travel
Our carbon footprint
As a consultancy company that has a global footprint of clients, from time to time we have client visits and events that we attend (or host) in person. Our main carbon footprint results from such business travel. As a principle, we try to choose the most resource efficient way to travel, and only do so when necessary.
For the purpose of calculating the total emissions, all travel related categories have been calculated on distance-based methodology.
Baba Yaga adopts the reduce and offset strategy for our operational impact, where a combination of the two will assure that we are operating under a low carbon environment. For the past three years, we have offset two times our total carbon emissions.
Consistent across the years, we have intentionally selected projects that accelerate the availability of renewable energy in Asia (India, Korea) to support the much needed push for energy transition and sovereignty. See why this choice is important here.
FY22-23 and 23-24 was through SKOOT (Project information here).
For FY24-25 we purchased Certified Emission Reduction (CER) units that are issued under the UN Clean Development Mechanism (CDM) registry.
Voting with our wallet
Procurement
As a company that believes in the power of SMEs, our procurement policies favour small and medium-sized businesses that offer quality products and services. In particular, we give preference to businesses that share our vision in business being a force for good (such as, but not limited to B Corp).
We acknowledge that it is hard for a small business alone to make larger players in the market change their behaviours to meet our vision at all times, however we do believe at least we have the power of our own decisions. Hence, as much as we can, we follow the principles laid down in our supplier’s policy, which can be found here.
Impactful suppliers worth mentioning
For the future
Seeds of impact
Each project that we work on signifies a step forwards towards business creating a positive social and environmental impact. Each year we contribute 1% of the revenue made towards planting Mangroves in Kenya. For our pro-bono projects, we will also contribute two Mangroves to commemorate a great beginning and seed of impact.
We choose Mangroves because of its resilience as a tree, its contribution towards biodiversity (in creating natural barriers and habitat for animals and plants), protection to coastal areas, long-lasting carbon capture capacity, and the fact that it keeps the carbon beneath soil after its lifecycle.
Trees Planted
Co2e absorbed*
*Refer to impact report for methodology
Environmental and social impact
Long lasting impact that grows
We are one
Community Without Borders
Each year we donate 1% of our revenue to a not-for-profit organization that is responding to the most urgent community needs around the world.
For the past two years we have been supporting the purchase of medical kits for patients in Gaza.
We want a world where children to have the chance to be children no matter where they are and what adults cannot agree to.
Invest with intention
Impact Planet Fund
Also baked into our business model, is impact investment. For the past two years, we have been contributing 1% of our revenue to the Planet Impact Fund. The fund utilises the revenue from its investments to support environmental organizations whose work contributes towards four impact pillars that align with our values: Rights to Nature, Conservation & Restoration, Resilient Communities and Just Economies.
Each year, four organizations are selected by an independent committee to receive financial support. For FY24-25 the grants were given to:
Kula Project
Osa Conservation
Karrkad Kanjdji Trust
