B Corp Certification

Make your business a force for good.

B Corp guidance by B Leader

Become a

B Corp

  • Prepare for application at your pace
  • B Impact Assessment simulation
  • Tailormade action plan
  • Preparation support
  • Guidance throughout application
  • Cash-flow friendly subscription plans
Be the change

Benefits of being a B Corp

If you are reading this, most likely you have already heard that B Corp Certified companies are a force for good.

Wondering what’s in it for you as a business?

Bring Value

Companies prove their value when their community (customers, employees, and more) believe that they bring value to their lives through their activities.

B Corp Certified companies have demonstrated their commitment to doing business in a way that contributes positively to our society and environment.

They create value to their communities by creating a business model in which its mission is to make profit in a responsible way.

Logo of Certified B Corporation, also known as B Corp.

Be Valued

We are all looking for companies that can help us uphold our personal values be it at work, or where we spend our money. 83% of consumers are more likely to buy from companies that commit to care for their communities and environment, doing business in a responsible way.

Being part of the B Movement puts you in the same league and sharing prosperity with great corporations and pioneers such as Patagonia, Fair Phone, and over 6700 changemakers around the world.

Together, you show the world that when business is a force for good, it is good for business.

Two women spreading their arms in front of a lake in a nature environment.

Why work with a B Leader?

Your Compass

To become a B Corp, companies must gain at least 80 points from the B Impact Assessment (BIA) with over 200 questions and 77 different tracks. The BIA is complex to navigate and there is no model answer to getting there.

B Leaders are trained professionals that can help your company embrace the B Movement and prepare you for your B Corp certification with their experience in helping other companies and close proximity to the B Lab community.

Preparation

Key ingredients to success

1.

Strategic Roadmap

The B Corp movement doesn’t stop at reaching the minimum standards to get certified. B Lab looks forward to companies that have clear roadmaps to making a bigger impact over time.

2.

Documentation

As companies work with multiple stakeholders, you cannot achieve your mission alone. Clear policies an communication help you align all the stakeholders in your value chain with your mission.

3.

Metrics

Transparency and integrity are key to maintaining a B Corp status. Consistent measurements are how companies represent their impact and progress over time in a comparable manner.

A piece of wood with a sea view background.
B Corp Check List

Am I ready to apply?

Shareholders buy-in to sustainable company growth vs exponential

Directors are ready to take accountability to drive positive change

Management is ready to build diverse and empowered teams

The value chain is ready to doing business ethically to drive customer value

The team is ready to accept the challenge in environmental stewardship

Frequently Asked Questions

What is B Corp and B Lab?

B Corporation (a.k.a. B Corp) is a certification program for companies that operate under the principle of doing business for good. When a company becomes B Corp certified, they not only meet some basic criteria in having good business practices, they also become part of the B Movement.

The movement started in 2006 with the belief that the world needs a different economic system. One that is inclusive, equitable, and regenerative. As of mid-2024 there are over 8700 companies across 100 countries and 162 industries that have joined forces with one objective – to make business A Force For Good.

B Lab is a non-profit organization that certifies companies to become B Corp. B Lab is also a global network with local or regional associated teams that help build the movement and community. Their work includes creating a business community amongst local B Corp, and training B Leaders (like me!) to represent and help amplify the movement. You can visit B Lab’s website here: https://www.bcorporation.net/

What kind of companies can apply for B Corp?

The B Lab founders, and everyone in the B Corp movement believes that a sustainable business model is to build a profitable company whilst still giving back to its community, caring for its workers, looking after our environment, making a positive impact to its paying customers, all through good governance and impact management.

Any for-profit company that has been operating for more than one year can apply for B Corp certification.

The B Corp certification is designed primarily for small business. Globally, approximately 85% of B Corps are SMEs.

You can think of the certification and re-certification process as a pathway to guide SMEs on to a track for building a good corporate structure with their own values and integrity built baked into their business model. Each company can shine with their own type of Impact Business Model.

Companies that wish to become B Corp must be prepared to adhere to the legal requirements established by B Lab as well. Each legislation is different, you can check the legal requirements for your country here: https://www.bcorporation.net/en-us/about-b-corps/legal-requirements/

These requirements are a formal declaration made by the company (most of the time, in their Articles of Association) that their management and decision making will always consider the welfare of all stakeholders and not only those which have financial gain in such decisions. There are certain industries that are subject to additional validations by B Lab, you can find an overview of those topics here: https://www.bcorporation.net/en-us/standards/controversial-issues/

What is the process for a company become certified?

Companies that wish to become B Corp certified are required to complete an assessment called the B Impact Assessment (BIA).

Each company must meet a minimum of 80 points (out of 200) to become a B Corp. Any company can attempt to answer the BIA through B Lab’s assessment portal, it is free of charge.

This assessment involves approximately 200 questions, covering five key impact areas: Governance, Workers, Community, Environment and Customers; as well as key disclosure questions to vet whether the company deals with any controversial industries or trade.

The questions for each application may vary depending on the industry, sector, size of the company. There are over 70 different tracks possible, and the applicability of questions as well as the scores each question is worth are adjusted dynamically. It is important to note that some points are mutually exclusive from each other or depend on the industry and sector, so you will probably never see a 200-point B Corp company.

Once the company completes their self-assessment, they will be reviewed by B Lab. B Lab will verify the assessment through interviews and request evidence from the companies. The final score is then assigned by B Lab.

How much does it cost to become certified?

The company will pay a submission and verification fee to B Lab at the time they submit their application.

Upon becoming certified, the company will pay an annual fee as well. Make sure that you check the local B Lab webpage to see the applicable fees as they vary. Find your local B Lab here: https://www.bcorporation.net/en-us/movement/global-network/

The fee is scaled based on a company’s annual revenue, and for certain markets there are discounts for companies that are owned by individuals that traditionally suffer a higher barrier of entry into the business world.

Is the certification a one-off exercise?

No. Having good business practices at the time of certification does not always mean those practices can be sustained over time. A sustainable business model must stand the test of time, and progressively improve its impact.

B Corp companies need to be re-certified every 3 years, and they must do so at least 6 months before their certification expires. The scoring system allows companies to build their own ESG strategy and roadmap to secure their re-certification and at the same time, continuously add more value to society as a business.

If you need support in planning for your re-certification, check out my services here.

Do the certification requirements change?

Yes. The B Impact Assessment requirements are driven by a set of standards which are governed by the Standards Advisory Council. This Council is an independent group from B Lab and are responsible in advising on the relevance of the assessment standards to make sure that it continues to align with the forever changing business landscape.

Currently, B Lab is using version 6 of the assessment standards, and a new set of standards is expected to be finalized by the end of 2024, with effectiveness 2025.

What role does a B Leader play in this process?

The B Corp certification process is not a short journey. From preparation until certification, it can take around 9 months to one year and there are many checkpoints to pass before reaching this milestone.

A B Leader is a tour guide to your journey throughout B Corp. Some companies may decide to explore the path themselves; some companies may wish to receive guidance during the journey.

Most SMEs start off around 19-32% away from the passing score and are not sure what to do to be able to submit their assessment (The submission requirement is to meet at least 80 points). This is where most companies end up working with B Leaders to identify and make improvements in various areas before they submit their application.

B Leaders can also help companies during the certification process to make sure that nothing falls through the cracks, and business owners are equipped to accurately explain their impact during the process.

If you need support in your certification, check out my services here.

Why work with me

Your B Corp journey is guided by a B Leader


Amber Wan, a sustainability consultant, standing in front of a vertical garden, genuinely smiling.

Fun fact. The most important phase of the B Corp certification is the preparation phase before you submit your BIA. The correct interpretation of the questions are key to becoming a B Corp.

I will assist you in the preparation phase to identify areas of improvement and opportunities to increasing your score. I can also help you with some of the heavy lifting during this process knowing what exactly to implement.

We will work together to make sure that you have a strategy that works for your company, the right metrics and documentation to support those claims.

For many SMEs, paperwork is scary. Fear not, I can also help you with formalizing the good business practices that matter for you and your company.

I will also accompany and guide you throughout the evaluation and verification phase, and be available to jump in again for re-certification support.

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